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July 18, 2007

Prima Problem Solving, Inc., Brokers Sale of EdynaQuote™ eProcurement Company Based in Erie, PA

Prima Problem Solving, Inc. (PRIMA), a multi-faceted business management firm based in Pittsburgh and State College, PA, recently successfully brokered the sale of Erie-based eDynaQuote, owned by the Center for eBusiness and Advanced IT (eBizITPA), to Vista Auctions LLC. eDynaQuote provides internet-based competitive bidding services and consulting. The buyer, Vista Auctions LLC, is a Pennsylvania company based in State College, PA with principals in San Diego, CA and Tarrytown, NY.

"The eBizITPA engagement is typical of the type of environment where PRIMA excels. In this opportunity, we first served as interim CEO for the company and worked with the team to improve the company's performance, which then enhanced the brokerage activity," said Rocco Petrilli, PRIMA Managing Director. "Through the experience we gained in the daily management of eDynaQuoteª operations, we were able to increase its enterprise value and apply this knowledge to the identification of and subsequent negotiation with prospective buyers."

"We appreciate PRIMA's tireless and industrious efforts focused on identifying the 'right' buyer for eDynaQuote
," noted Susan Breon, President of eBizITPA. "As a result, we have found a buyer interested in retaining the eDynaQuoteª management and a presence in Pennsylvania."

"PRIMA's direct involvement in the eDynaQuote
sales and marketing efforts and daily operations was also an important component in the successful conclusion of this process," she added.

Bret Grady, newly named CEO of eDynaQuote
and Vista Auctions, LLC, added, "At every point in the sales process, PRIMA worked professionally to negotiate the best deal for both the seller and the buyer. The professionalism and high integrity of the entire PRIMA team made for a very smooth transaction."

eBizITPA, a Pennsylvania economic development resource initiative that offers training, programs and resources to help PA businesses apply e-business technology to business processes, will use proceeds from the sale to help finance services.

Prima Problem Solving offers a wide range of solutions, consultation and assistance in the areas of temporary executive assignments, business valuation, business brokerage and strategic and business planning and execution. The firm specializes in working in partnership with clients to solve problems they cannot solve themselves.

CONTACT:
Kathryn Lima
724-981-4318 / 724-301-6984 (cell)





         
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